army officers in occupied Germany, the Buick's ostentatious grille with its many vertical chrome bars was called the Dollargrinsen ("Dollar grin") by the poor Krauts. No wonder Buick regularly sold over 350,000 units annually in the post-WWII decade.Ĭlick on the above image for an XXL-sized view (800 x 600 pixels) Here was a majestic car that actually looked more modern than a Cadillac, Chrysler, or Lincoln, available at a 25% savings. Bold design, a smooth ride, and superb after-sales dealer service paved the way for Buick's amazing success. From the first Cold War days of the late 1940s until well into President Eisenhower's second term, Buicks absolutely dominated the highways of America above the Chevrolet-Ford-Plymouth trio.
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